Myles Bender and Tyler DiNapoli
President of Marketing and Creative Advertising, President of Marketing, Media and research
Bleecker Street
DiNapoli believes marketers have just a few seconds to grab users’ attention and he’s a proponent of the portrait-format vertical videos that are newly popular as a result of mobile apps. He sizes these videos to completely fit available space — a formatting that means “crafting use for specific environment, especially in the social media space.” The independent theatrical distributor sizes its trailers, featurettes, and ads in vertical video. Bender, who earlier was at Gramercy Pictures and USA Films, oversees crafting messaging. DiNapoli handles audience research and media buying, and previously worked at Bow Tie Cinemas, Miramax Films, and Terry Hines & Associates. They joined at Bleecker’s inception in 2014 and previously worked together at Focus Features. The duo collaborated on Bleecker campaigns for “Eye in the Sky,” Oscar-nominated “Captain Fantastic,” and “Denial.”