Fathers who work in the City are being challenged to take an “unconscious bias” test to see if their gender attitudes contribute to making workplaces unwelcoming to their daughters.
Men have been asked by the head of one of the country’s leading girls’ schools to put themselves up for scrutiny and to take the test, which uses fast-response questions to assess whether people who believe that they do not discriminate have unwitting bias in terms of what jobs they associate with men and women.
The campaign has won the support of banks and consultancy companies, including Ernst & Young, UBS, Aviva and Accenture. It coincides with the first Dads for Daughters Day on Wednesday, which is aimed at getting male managers to commit to eradicating