Elon Musk takes great pleasure in announcing ever quicker iterations of Tesla’s luxury electric vehicles, cars that rocket from zero to 60 miles an hour in about 2.5 seconds. In the world of global automotive brands, Tesla has moved at a similarly rapid pace to become the most valuable U.S. automaker based on its stock price just seven years after its IPO.
Tesla investors remain remarkably loyal and excited by Musk’s vision of a future defined by exhaust-free cars powered by clean energy, despite the company’s tiny sales volume, limited lineup of all-electric vehicles and lack of profitability, aside from two quarters in the black.
At its current valuation, Tesla is worth more than eight times its revenue in 2016. The company delivered about 77,000 Model S and Model X vehicles to customers last year, while GM sold 9.8 million cars and trucks. And while Tesla lost $675 million in 2016, GM reported net income of $9.4 billion.
So what accounts for the stock’s rapid ascent? From the outset, investing in Tesla has been defined by corporate vision, rather than near-term financial concerns. Barclays analyst Brian Johnson, who recommends that investors “underweight” Tesla shares, compared belief in the company to the “red pill/blue pill” choice in “The Matrix.”
Neo, the hero of the 1999 film played by Keanu Reeves, is told that if he takes a blue pill offered to him by rebel leader Morpheus “the story ends, you wake up in your bed and believe whatever you want to believe.” But if he chooses the red pill “you stay in Wonderland, and I show you how deep the rabbit hole goes.”
Tesla is trying to significantly reduce the cost of its lithium-ion battery packs by opening its Gigafactory plant in Nevada, which continues to boost production even while completing the $5 billion facility. Musk wants Tesla to be a leader in autonomous driving and manufacturing, saying the Model 3 is designed to make it simple to build and defect-free.
Those are big goals. If Tesla hits them, and weathers a murky U.S. political environment, investors may see their faith in the company rewarded.